Camp rosters are out and the PWHL just added four cities. One of our own is skating out of a two-year deal in San Jose, and another has been doing goalie reps in VR at 35,000 feet on her way to and from Team Germany camp. On the college side, seven of our NCAA clients are wearing a C or an A this season. This issue covers what our athletes did, what the agent side of women's sports looks like right now, and where the league stands heading into its biggest season yet. It comes to you courtesy of our presenting partner, NOVA by Bird Juice.
Cook Stark Management
Client Spotlight
Two of ours, two different preseasons
Mariah Keopple · ESPYs, summer 2026Defense · Signed
Mariah Keopple
PWHL San Jose · two-year deal through 2027-28
Keopple joined San Jose as the expansion team's eighth player and third defender, arriving from Seattle after two seasons in Montréal. Across 82 career PWHL games she has put up 10 points, and she reunites with fellow Princeton alum Maggie Connors plus former teammates Kristin O'Neill and Corinne Schroeder on the new roster.
Off the ice, her label RIAH The Label dressed the 2026 Olympic gold-medal U.S. hockey team for the ESPYs this summer.
17.3KIG followers
4.67%engagement rate
Sandra Abstreiter · Team GermanyGoaltender · Preseason
Sandra Abstreiter
PWHL Hamilton · Team Germany
Abstreiter built Sense Arena's virtual-reality training into her pre-season prep this year, running goalie reps to keep her reads and tracking sharp between on-ice sessions.
She also brought the headset with her on flights to and from Team Germany camp, turning travel days into training days. For a goalie, the reps that matter most are the reads, and VR lets her keep stacking them wherever she is.
Sense Arena VRPre-season prepIn-flight training
7.2KIG followers
5.6%engagement rate
NCAA Leadership
Seven clients wearing a letter this season
Two captains and five assistant captains across six NCAA programs. Their teammates and coaches picked them to lead the room, and we couldn't be prouder.
C
Grace OutwaterPenn State
Sammy TaberBoston College
A
Monique LyonsBrown
Abby StonehousePenn State
Molly JordanMinnesota
Morgan SmithBemidji State
Lauren GlaserBoston College
Agent News
One agent, one offseason
$375M+secured by one agent, across five contracts, in a single NFL offseason
Nicole Lynn, President of Football Operations at Klutch Sports and the agent behind Jalen Hurts's 2023 deal, closed out one of the biggest runs any agent has had this year.
Will Anderson Jr.Houston Texans$150M / 3 yrs
Quinnen WilliamsDallas Cowboys$105.9M / 3 yrs
Jahmyr GibbsDetroit Lions$75.75M / 3 yrs
Bijan RobinsonAtlanta Falcons$75M / 3 yrs
Breece HallNew York Jets$45.75M / 3 yrs
Anderson's deal made him the highest-paid non-quarterback in NFL history; Robinson's made him the highest-paid running back. Lynn built her reputation representing Jalen Hurts on the $255M deal that was the largest in NFL history at signing. After Hurts's Super Bowl LIX win, he became the first Super Bowl MVP represented by a Black woman agent.
"You are thinking about longevity from day one now."
Arielle Poteau, on how representation in women's sports has shifted in the NIL era. Agents now build careers around brand and longevity as well as the next contract. It's the same shift shaping how we think about representation at Cook Stark.
Women's Athletics Roundup
Twelve teams, one roster in every camp
PWHL, Season 48 → 12 teams
The league's biggest expansion yet adds Detroit, Hamilton, Las Vegas, and San Jose this season. Cook Stark has a client in camp on every one of the 12 rosters.
BOSMINMTLNYOTTSEATORVANDETHAMLVSJ
Outlined = expansion team. Firmwide, CSM's 73-athlete roster includes 37 on PWHL training camp rosters this fall, 10 top NCAA prospects, 8 playing in Sweden's SDHL, and 1 in the Swiss league.
Players to watch this season
Taylor HeiseMinnesota FrostFirst-ever PWHL draft pick
Sarah FillierNew York Sirens2024-25 Rookie of the Year
A recovery slide with full-length Nike Air Zoom cushioning and a removable Hyperice pod: three heat settings (up to 117°F) and three vibration settings, in 15-minute sessions controlled from the pod or the Hyperice app. USB-C charging gives roughly an hour of runtime, about four sessions.
Hyperice has been part of our own sponsor conversations this year, alongside Bauer Hockey and Vivobarefoot. A mainstream launch like this is why they stay on the list.
$249retail
117°Fmax heat
15 minper session
Presenting Partner
It's your time to shine
Gourmand parfum · 50ml
NOVA
By Bird Juice
Grit, grace, grind, and greatness.
Sunkissed honey up top, golden caramel at the heart, and velvet musky vanilla underneath. NOVA is made for confident women who break boundaries, on the field or off it, which is exactly who we represent.
Bird Juice's campaign reclaims "like a girl" as a compliment. We're proud to have NOVA present The Scouting Report.
We're opening a set of recurring, month-over-month content properties across recovery, gear, nutrition, beauty, travel, and more. Each one is contested across all 73 of our athletes instead of a single account. Recovery Move of the Month and Save of the Month are already live with our first two partners.
RecoveryGearBeautyTravelNutritionMindset
Athletes, parents, and advisors exploring representation: our Annual Development Camp each July at Edge Performance Arena in Calgary is the easiest way to meet the team, and it's where most of our newest signings start.
AthletesFamiliesAdvisors
Reply to this issue or reach us at dave@cookstarkmgmt.com
This issue presented by
NOVA BY BIRD JUICE
This credit reflects Cook Stark Management's agency-level partnership with Bird Juice. It is not an endorsement by, or association with, any individual CSM athlete.
